The organic media mix: The strategy document every CMO should be building right now

Brainlabs reports that the organic media mix (OMM) is essential for CMOs to strategize organic investments, aligning ...

Why Earned Media Just Became The Most Important AI Strategy

When a buyer asks a large language model who the best companies in your category are, does your name get cited?
Forbes

Why Social Media Users Are Debating Project 2025 Architect Kevin Roberts’ Academic Background

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. UNITED STATES - OCTOBER 19: The Heritage Foundation president Dr. Kevin Roberts conducts a ...
Reuters

Mexico to require federal projects to use local steel in response to US tariffs

MEXICO CITY, April 29 (Reuters) - Mexico's President Claudia Sheinbaum on Wednesday announced a rule that all federal work projects use steel from Mexican companies, after attempts to reach a deal to ...
The New York Times

Book Review: ‘Project Maven,’ by Katrina Manson

Zelensky’s Letter to Putin Russia’s Strategy City in the Kill Zone Photos Advertisement Supported by Nonfiction In “Project Maven,” Katrina Manson shows us how close we are to artificial intelligence ...
PV Tech

EU bans funding for energy projects using Chinese inverters—will it move the needle on cybersecurity?

Ursula von der Leyen reportedly approved the plan last week. Image: European Parliament. The European Commission has reportedly banned EU funds from supporting energy projects using Chinese-made ...
Media Matters for America

Dozens of Project 2025 proposals appear to be included in the Trump administration's newest budget

The proposed 2027 budget released by the Office of Management and Budget is filled with ideas that appear to be copied and pasted from Project 2025's Mandate for Leadership. Russ Vought, the head of ...
The Washington Post

Higher social media use linked to lower support for democracy, poll shows

Americans who spend at least five hours a day on social media are more likely to feel heard, but also more open to political violence and less supportive of democracy, according to a major new poll ...
Wall Street Journal

An AI Upheaval Is Coming for Media. This Journalist Is Already All In.

Journalist Nick Lichtenberg produced more stories in six months than any of his colleagues at Fortune delivered in a year. One Wednesday in February, he cranked out seven. “I’m a bit of a freak,” ...
The Hollywood Reporter

Why Has ‘Project Hail Mary’ Ignited So Much Online Debate?

"There's debate around a number of themes that seem to be political," says one industry expert about why the Ryan Gosling-led film has seen a sky-high level of social media engagement. By Ryan ...
PBS

Lawyers deliver closing arguments in landmark social media addiction trial

LOS ANGELES (AP) — After about a month of hearing from addiction experts, therapists, platform engineers and executives, including Mark Zuckerberg, 12 jurors are listening to closing arguments before ...