Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

During Apple’s keynote at this year’s WWDC 2017, Craig Federighi announced iOS 11 support for the oft-forgotten quick response (QR) codes. While users stateside may not use QR codes regularly, for ...

Now that Google is using the two-dimensional bar codes as part of its local businesses listings program, it's all the more reason for an app to help read them. CNET contributor Don Reisinger is a ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...