Integral Ad Science Launches Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today ...
Forbes

What Does ‘AdOps’ Mean In The Programmatic Advertising Industry?

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.
Nasdaq

Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...
Demand Gen ReportOpinion

Ad Tech Learned to Game Itself

Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...
adexchanger

Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue

Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices ...
The Source Magazine

The Ultimate Guide to Programmatic Advertising

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
adexchanger

Programmatic Advertising’s Final Frontier Is Linear TV

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

SWYM Delivers AI-Powered Supply Shaping at Scale Through Cross-SSP Containerization

SWYM.ai, the AI decisioning platform helping brands and agencies optimize media supply before the bid, today announced a new cross-SSP bidstream access solution that enables buyers to deploy ...
MediaPost

PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...
Seeking Alpha

The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators

The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimized marketplace for CTV advertising VENTURA, Calif.
Marketing

Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...